WWF, Coca-Cola Jointly Launch Climate Resilience Program in Pakistan

Islamabad: The Climate Resilience Program aimed to proactively identify risks and build resilience to climate change for enhancing the resilience of water stewardship and sustainable agriculture in Punjab region has been launched by The World Wide Fund for Nature (WWF).

The program was launched in global partnership with The Coca-Cola Company. As a first step, WWF organized a two-day workshop titled “Integrated Resilience Action Planning for Climate Change” on World Environment Day, The sources told that this program will bring together the collective wisdom of key stakeholders from government entities, non-governmental organizations (NGOs), and the private sector.

“Coca-Cola brings a vast distribution network and a strong sustainable agenda to our decade-long partnership with WWF. We believe we can strengthen our mutual commitments to climate resilience to create an integrated framework and solve for complex climate change disasters,” said Aisha Sarwari, Director Public Affairs, Communications & Sustainability, Coca-Cola Pakistan & Afghanistan Region.

Hammad Naqi Khan, Director General of WWF-Pakistan, highlighted the severe impact of climate change on water resources in Pakistan. He stated, “The devastating floods of 2022 resulted in significant production losses for key crops. These extreme events are clear indications of climate change. Pakistan’s irrigation system, one of the largest globally, suffers from inefficiencies, leading to substantial water loss. In this context, it’s vital to recognize the potential role of the corporate sector in providing leadership and implementing water stewardship strategies for better water resource management. WWF-Pakistan is committed to building resilience through initiatives like these. To address water and food security challenges, it is crucial to improve water governance, transform the agri-food system, and enhance institutional capacity building.”

Recently, WWF-Pakistan also conducted a watershed health assessment study in the Ravi Basin supported by the grant funding provided by The Coca-Cola Company, which identified key water-related issues in the area. Informed by this local assessment, the next phase of the project will develop interventions that will help develop a Watershed Management Plan. These will cater to the river’s improved water quality and quantity, better ecosystem, and infrastructure improvement and development.